Factors Influencing the Intention to Adopt Pathao in Chitwan, Nepal

Abstract

The rise of ride-sharing platforms has transformed urban mobility worldwide, offering convenience, affordability, and efficiency. This study explores the factors influencing the intention to adopt Pathao, a popular ride-sharing service, in Chitwan, Nepal. Utilizing the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology, this research examines key determinants such as perceived ease of use, perceived usefulness, trust, pricing, service quality, and socio-cultural influences. A structured survey was conducted among one hundred five residents and frequent commuters in Chitwan, and the data were analyzed using statistical techniques, including regression analysis. The findings indicate that affordability, safety perceptions, and technological accessibility significantly impact user adoption. Additionally, trust in digital payment systems and the availability of reliable internet services play a crucial role in shaping consumer preferences. This study provides valuable insights for ride-sharing service providers and policymakers in enhancing market penetration and addressing consumer concerns to ensure sustainable urban mobility.